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Smell is also interesting! Opening of the First Hangzhou West Lake International perfume Expo
23 2024-06

Smell is also interesting! Opening of the First Hangzhou West Lake International perfume Expo

The 95 year old Hangzhou West Lake International Expo, sponsored by the Hangzhou Municipal Bureau of Commerce, added a new segment - the first Hangzhou West Lake International perfume Expo was grandly opened on the same day, and the rich opening activities include two perfume and olfactory art exhibitions.

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Invested by Kaiyun Group, the niche perfume br Mati è re Premier è re plans to open stores in China
12 2024-06

Invested by Kaiyun Group, the niche perfume br Mati è re Premier è re plans to open stores in China

The French niche perfume br Mati è re Premier è re is moving towards a new growth stage, its business expansion plan has received significant support.

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"Smell economy" opens up a new consumption track,  international giants focus on the field of perfume
16 2024-04

"Smell economy" opens up a new consumption track, international giants focus on the field of perfume

For the consumer market, the entry price of high-end perfume is more friendly than luxury bags.

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History of perfume: from "sacred things" to pure hedonism
24 2024-02

History of perfume: from "sacred things" to pure hedonism

Today, perfume marketing still faithfully reflects these two forces - perfume has become a panacea for a long time, making two strangers feel irresistible attraction to each other (the power of communication).

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's perfume is more expensive than Chanel: where will we go after the high price of domestic perfume  the premium of cultural feelings?
25 2024-01

's perfume is more expensive than Chanel: where will we go after the high price of domestic perfume the premium of cultural feelings?

Selling high prices under the guise of "spiritual enjoyment" requires a corresponding level of service, packaging, after-sales service.

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